It’s time to close the book on Ronda Rousey.
It was the most hyped fight since McGregor Vs Diaz and it was a total let down if you were rooting for “Rowdy” Ronda.
Ronda entered the Octagon in the best shape of her career physically; mentally, not so much.
It had been a year since we’d even heard from Ronda and it was no coincidence. After her stunning loss to Holly Holm she began to realize that she was vulnerable, that she was no longer untouchable, and that she could in fact lose. With that came a lack of confidence in herself, and the truthful reality that at 28, her MMA career could be over.
And it was.
Ronda Rousey should have retired after her loss to Holly Holm but every great fighter feels like they have one good fight left, one good comeback, and most times it doesn’t work out. Mike Tyson tried to come back and what happened? He got embarrassed.
At UFC 207, Ronda Rousey stepped in the Octagon and got embarrassed. Amanda Nunes beat her by TKO in the first round, in under a minute, forty seconds actually.
Ronda walked in to a gun fight with a knife and it showed.
She wasn’t prepared.
She looked like a deer in headlights, a target on a range.
She took five shots square to the face as hard as Amanda could throw them and it was over.
The first female fighter to sign with the UFC, the woman who climbed to the top of the sport, humiliated, embarrassed, and decimated in just over half a minute.
All the hype surrounding her comeback, the hashtag #FeartheReturn, the total media wave, and in the end a total let down for her fans.
For Dana White though; not so much.
You see, on October 12th, 2016, Dana White made the announcement that Rousey would return for UFC 207 and he did so on the opening day of the NHL season.
What did it do? It brought in MASSIVE ratings.
It took the spotlight off hockey and put it on the UFC.
Instead of talk about opening night in the NHL, every media outlet in the country was talking about the return of Ronda Rousey.
The UFC is successful because Dana White is the ultimate promoter.
He knew Ronda Rousey didn’t stand a chance—but he promoted her as the draw for this card.
Because he knew when she lost to Amanda Nunes, on the morning of December 31st, you wouldn’t be able to find a person who didn’t know the name Amanda “The Lioness” Nunes.
You see, he’s the reason the UFC is bringing in massive television ratings and the NHL is not.
Similar to how Vince McMahon and Ted Turner's Wrestling promotions took out the NFL on Monday nights a decade ago, Dana White's UFC is muscling professional hockey year after year.
There's a reason why Gary Bettman is fighting to claim there's no link to CTE in his game. If he loses fighting, professional hockey slips a little bit more. Meanwhile, MMA and the UFC continue to climb and in a year filled with loss, only Dana White could lose a star and create a new one in one night.
As long as Dana White is promoting, the UFC is poised for continued success.
It’s time to close the book on ‘Rowdy’ Ronda.
Amanda "The Lioness" Nunes is on top of the world.